KaleMart24 to launch better-for-you c-store

News Release - Montreal, Quebec – December 18th, 2022: A fresh new concept—positioned to become “the Whole Foods of convenience stores”—is ready to make its market entry and tap into a new generation of on-the-go shoppers.

Forget “smokes and cokes”, KaleMart24 is breaking the mold by offering healthier choices that cater to a mobile-savvy younger generation of c-store customers, whose shopping habits demand a new kind of product selection. Taking advantage of a shift in consumer behaviour, away from junk foods in favour of organic food and beverages; locally sourced items; plant-based options; and fresh and healthy prepared food items, Kale Mart 24 is a quality c-store experience where shoppers can source a variety of better-for-you (BFY) options.

The concept is the brainchild of Oussama (Sam) Saoudi, who is no stranger to the BFY consumption movement. He is the founder and CEO of Montreal-based Toro Beverages, which revolutionized the energy drink industry by introducing Canada's first matcha-powered energy drink. Toro Matcha is made in Canada with Japanese Uji matcha and only good-for-you ingredients, it’s 100% natural, sugar-free, gluten-free and vegan.

Now, Sam is expanding his focus with KaleMart24. The concept will have wide-appeal for time-strapped health-conscious consumers, but zeroes in on Millennials, who desire a high-quality food experience, with a unique narrative and global flavours.

This demographic is looking to save time and they’re always on the go, which makes them the ideal c-store shopper. Now, KaleMart24 is filling the gap for BFY convenience products that shoppers can grab easily close to home or on their way to and from work or school.

This is not your average convenience store in more ways than one. Award-winning retail design firm Gervais Harding & Associates designed the stores to build a strong and engaging brand destined to becoming a neighbourhood favourite.

Stores have a modern, upscale look, while still maintaining an earthy, homey market-like atmosphere. Expect all the usual categories, but with specialty brands and products that include not only food and beverages, but also personal care items and even organic pet food.

Stores will leverage technology with a strong loyalty program, as well as self-checkout, contactless and mobile payments options that encourage shoppers to shop easily and buy often 24/7.Think Retail is excited to work with the KaleMart24 team to launch and grow this disruptive convenience store concept in the Montreal area.  The ideal store size is about 1,500 sq. ft. in high-traffic areas and near universities.

About KaleMart24

KaleMart24 is breaking through the mold of c-stores being associated with junk food by offering healthier choices that cater to a mobile savvy younger generation. KaleMart24 is bringing excitement and fun to the c-store shopping experience by introducing a sustainable c-store chain that makes shopping for organic and healthy foods incredibly fun, with the homey feel of a market, yet the modern elegance of an upscale c-store — more lifestyle brands with high quality fresh food and beverage products. Curating specialty brands and products, KaleMart24 includes all the usual sections of a c-store, along with a small personal care section, and even a small organic pet section. For more information about KaleMart24, visit www.KaleMart24.com

For further information, please contact:

Oussama (Sam) Saoudi
Chief Executive Officer and Director


Cautionary Note Regarding Forward-Looking Information

This news release contains forward-looking information. Such forward-looking statements or information are provided for the purpose of providing information about management's current expectations and plans relating to the future. Readers are cautioned that reliance on such information may not be appropriate for other purposes. Any such forward-looking information may be identified by words such as "proposed", "expects", "intends", "may", "will", and similar expressions.  Forward-looking statements or information are based on a number of factors and assumptions which have been used to develop such statements and information, but which may prove to be incorrect. Although the Company believes that the expectations reflected in such forward-looking statements or information are reasonable, undue reliance should not be placed on forward-looking statements because the Company can give no assurance that such expectations will prove to be correct. Factors that could cause actual results to differ materially from those described in such forward- looking information include, but are not limited to: negative cash flow and future financing requirements to sustain operations; dilution; limited history of operations and revenues and no history of earnings or dividends; competition; economic changes; regulatory changes in the Company’s primary markets and the impact of and risks associated with the ongoing COVID-19 pandemic, including the risk of disruption in its supply. The forward- looking information in this news release reflects the current expectations, assumptions and/or beliefs of the Company based on information currently available to the Company. Any forward-looking information speaks only as of the date on which it is made and, except as may be required by applicable securities laws, the Company disclaims any intent or obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. The forward-looking statements or information contained in this news release are expressly qualified by this cautionary statement.

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