News Release – Montreal, Quebec – December 22, 2025 — KaleMart24, the rapidly expanding convenience and specialty retail chain, is proud to announce the appointment of Victor Rocca to its Advisory Board. Victor brings a wealth of experience in franchising, operations, real estate, and large-scale retail, making him a strategic addition as KaleMart24 continues its ambitious growth across Canada and the United States.
Victor’s career spans some of North America’s most respected brands. Most notably, he served 14 years at McDonald’s Canada, including as Vice President of the Ontario Region, overseeing a multi-billion-dollar market with over 500 restaurants and 100 franchisees, as well as senior national roles in operations, franchising, finance, and real estate development.
He has also held senior leadership positions at Canadian Tire, supporting large-scale retail and petroleum projects; Boston Pizza, where he was SVP Operations & Development for nearly 400 franchised restaurants; and Extendicare / ParaMed Home Health Care, leading nationwide operations across 17 divisions. More recently, Victor served as Interim CEO of Ronald McDonald House Toronto, providing leadership stability during a transition period.
“Victor’s deep expertise in franchise systems, operational excellence, real estate strategy, and governance will be invaluable as we continue to scale KaleMart24,” said Oussama Saoudi, CEO of KaleMart24. “His experience complements our current Advisory Board members, including Lorenzo Di Nino, Hafid Messouak, and Adam Kozak, and strengthens our ability to deliver consistent, high-quality experiences to our customers while pursuing ambitious growth plans.”
Victor Rocca joins KaleMart24 at a pivotal time as the company expands its footprint, focusing on innovative retail formats, operational efficiency, and strategic partnerships across Canada and the United States.
About KaleMart24
KaleMart24 is redefining the traditional convenience store by breaking the long-standing association with junk food and replacing it with healthier, more mindful choices tailored to a mobile, younger generation. The brand is injecting excitement and freshness into the convenience store experience by creating a sustainable retail concept that makes shopping for organic and natural foods both fun and inspiring. Blending the warm, local feel of a neighbourhood market with the modern elegance of an upscale store, KaleMart24 offers a curated selection of premium lifestyle brands, fresh food, and better-for-you beverages. Alongside the classic convenience store sections, KaleMart24 features dedicated areas for personal care essentials and even a mini organic pet section, reflecting its commitment to holistic, everyday wellness. For more information, For more information about KaleMart24, visit www.KaleMart24.com
For further information, please contact:
Oussama (Sam) Saoudi
Chief Executive Officer and Director
514.452.5053
sam@kalemart24.com
Cautionary Note Regarding Forward-Looking Information
This news release contains forward-looking information. Such forward-looking statements or information are provided for the purpose of providing information about management's current expectations and plans relating to the future. Readers are cautioned that reliance on such information may not be appropriate for other purposes. Any such forward-looking information may be identified by words such as "proposed", "expects", "intends", "may", "will", and similar expressions.
Forward-looking statements or information are based on a number of factors and assumptions which have been used to develop such statements and information, but which may prove to be incorrect. Certain assumptions in respect of continued demand for the Company’s products; that future added production capacity will enable us to increase our sales volume, that we do not experience material interruptions or supply chain failures as a result of a pandemic, our ability to retain key personnel, the availability of labour, and changes and trends in our industry or the global economy are material assumptions made in preparing forward-looking statements or information and management's expectations. Although the Company believes that the expectations reflected in such forward-looking statements or information are reasonable, undue reliance should not be placed on forward-looking statements because the Company can give no assurance that such expectations will prove to be correct. Factors that could cause actual results to differ materially from those described in such forward- looking information include, but are not limited to: negative cash flow and future financing requirements to sustain operations; dilution; limited history of operations and revenues and no history of earnings or dividends; competition; economic changes; regulatory changes in the Company’s primary markets and the impact of and risks associated with a pandemic, including the risk of disruption at the Company's contracted production facilities or in its supply and distribution channels. The forward-looking information in this news release reflects the current expectations, assumptions and/or beliefs of the Company based on information currently available to the Company.
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