Our team

Oussama Saoudi

CEO & Founder

Oussama (Sam) is an engineer-entrepreneur who previously founded the company behind Toro Matcha Energy Drinks. Sam's passion for healthy food is hitting again with KaleMart24.

Liana Medina

Chief of Operations

With strong operational expertise, Liana drives efficiency and innovation at KaleMart24, ensuring seamless store operations. Committed to quality and nutrition, she upholds product standards and customer experience.

Victor M. Rocca

Advisor

Victor Rocca is a seasoned executive with deep expertise in franchising and large-scale retail across North America. He has held senior leadership roles at McDonald’s, Canadian Tire, Boston Pizza and Ronald McDonald House Toronto.

Adam Kozak

Advisor

Adam has spent over 10 years at Loblaws (TSX: L) where he held progressive roles. He was also the CFO at Sol Cuisine (TSXV: VEG) where he led $125M exit.

Lorenzo Di Nino

Advisor

Over a decade of experience at Loblaws (TSX: L), holding in senior roles, most notably as Category director of natural foods shelf stable beverages.

Hafid Messouak

Advisor

Over a decade of experience at Couche-Tard (TSE: ATD) holding a senior role as Category director of food service, where he implemented innovative concepts in the ready-to-eat category.

KaleMart24

A Message from Our Founder

At Kalemart24, our vision has always been simple: to build more than just convenience stores—we build opportunities, partnerships, and strong community connections. From day one, our goal has been to create a franchise system that empowers entrepreneurs with the tools, support, and structure they need to succeed. We are committed to innovation, operational excellence, and long-term relationships with our franchisees.

— Oussama Saoudi aka Sam

HEALTHY SNACKS │ AÇAÍ BOWLS │ SUPERFOOD SMOOTHIES │ MATCHA LATTES │ SALAD BOWLS │ ONIGIRIS │ SANDWICHES │ ORGANIC COFFEE │ BEER AND WINE │